Is Solid Gold Jewellery a Real Investment?

At Etch and Echo, we talk a lot about timelessness — about creating pieces you can wear forever and pass down. But solid gold jewellery isn’t just emotionally valuable. It’s financially valuable, too.

Here’s why solid gold is more than just beautiful — it’s a true investment.

Gold Has Intrinsic Value

Gold isn’t trendy — it’s a globally recognised precious metal with real market value. Unlike plated or vermeil pieces (which may look the part but lose their value over time), solid gold retains its worth. You can melt it down, resell it, or repurpose it, and it will still be valuable.

As of now, gold trades at over NZD $3,500 per ounce — and historically, it has steadily appreciated over time. That means your jewellery isn’t just aesthetic. It’s an asset.

 

It’s Resalable

Yes, solid gold jewellery can be resold. Jewellers, collectors, and gold buyers will often purchase pre-owned pieces based on their karat, weight, and condition. Even if the style no longer suits you, the gold itself holds liquid value — it can be traded or sold, sometimes within days.

You can’t say that about gold-plated fashion jewellery.

 

It Holds Up During Uncertainty

Gold is often referred to as a “safe haven” asset. During times of economic uncertainty or inflation, the price of gold tends to stay stable or even rise — unlike currency, which can lose value.

So, while we’re not financial advisors (and we definitely don’t suggest replacing your retirement fund with earrings), it’s worth noting: owning solid gold is one of the oldest, most trusted ways to store value.

 

You Can Wear Your Investment

Unlike other investments, gold jewellery is tangible. You don’t have to store it in a vault or watch it fluctuate on a screen. You get to live in it. Enjoy it. Make memories in it. And when the time comes, it’s still worth something.

It’s the rare kind of asset that becomes more personal with time, not less.

 

Our Gold, Your Legacy

Every Etch and Echo piece is made from solid 9k, 14k, or 18k gold — designed to be worn, loved, and valued. Whether you’re buying your first gold ring or building a forever collection, know this:

You’re not just buying jewellery.

You’re buying gold.

Disclaimer: The information in this blog is for general informational purposes only and does not constitute financial advice. Etch and Echo is not a licensed financial advisor.